Business
Understanding the business, processes, and customers – and how digital opportunities can create better ways of working and create value.
Senior consultant at the intersection of business and technology
I help companies turn business needs into digital solutions and products, and help create more effective ways of working — from the first idea and strategy to development, implementation, and continuous improvement.
With 20+ years of experience in digital business development and more than 12 years in Product Management, Product Ownership, and consulting, I have worked across the entire product journey: from discovery, strategy, and needs assessment to product vision, prioritisation, agile development, and realising value. My background also spans marketing, web and e-commerce, Customer Relationship Management, digital transformation, business applications, and AI, giving me a broad business and technological perspective on digital business development.
I have held product, development, and consulting roles at Skandia, Nets, Danske Bank, KPMG, A.P. Møller – Mærsk, and Solita, among others — across finance, technology, and larger international companies.
20+
years of experience
in digital business development — including 12+ years as a Product Owner, Product Manager and consultant.
SERVICES
What I work with
My services include the following four areas, which together cover the most important perspectives in my work with digital business development.
Strategy
Strategic direction, digital roadmaps, and focus on the initiatives that create the most value.
Product
Product strategy, discovery, prioritisation, stakeholder management and agile development – from needs to solution and continuous value creation.
Technology
Business-critical applications and AI – from solution selection to implementation and continuous development.
From ambition to value
Business
Strategy
Product
Technology
Execution
Value
APPROACH
How I work
I work pragmatically and adapt my approach to the individual company, the specific assignment, and the intended outcome.
Understand
Understand the business, users, challenges, and opportunities.
Define
Create clear direction, strategy, and shared priorities.
Build
Turn direction into concrete initiatives, solutions, and products.
Iterate
Measure impact, learn from data, and iterate continuously — the agile path to continuous value.
ASSIGNMENTS
What I can help with
Here are three examples of concrete challenges I can help solve.
Has your product team lost its direction?
Do you have a product team or a live digital solution where the backlog is unprioritised, stakeholders are pulling in different directions, and the team is delivering without a clear shared direction?
I step in as interim Product Owner/Manager, build a prioritised backlog and roadmap, establish a shared understanding of value between business and IT, and make sure the development work moves toward a clear, common goal again.
Are your business applications out of control?
Do you have a set of business applications — for example CRM or similar — that has grown organically over time, where data is scattered, processes are inconsistent, and it's hard to get a unified view of your customers?
I lead the work of mapping the current system landscape, defining a target architecture, and prioritising a realistic roadmap, so the systems support the business again instead of limiting it.
Do you want to "do something with AI" — but aren't sure what or how?
Does your organisation have plenty of ideas about AI, but no clear strategy, prioritisation, or ownership to move from curiosity to concrete initiatives?
I help identify the AI use cases that genuinely create value for the business, assess them against complexity and impact, and get the first initiatives underway with the same structure as any other development work.
BACKGROUND
Who I am
Mikkel Korfitz Pedersen
Independent senior consultant
I have worked in digital business development for more than 20 years — from marketing, web and e-commerce, and CRM to digital transformation, product management/ownership, strategic consulting, and the development of business-critical business applications, in permanent roles and as a consultant, in both smaller companies and large corporations.
My experience is broad: from owning websites, a webshop, self-service portals and a mobile app, through agile transformations and being the Product Owner for customer-facing platforms at some of Denmark's largest companies, to leading a Business Applications department in an IT company. I bridge business and technology — sometimes that means setting the strategic direction, other times getting into the details together with the development team.
Core competencies
- Microsoft Dynamics 365 & Power Platform
- Product ownership & agile transformation (SAFe, Scrum, Kanban)
- Web, e-commerce and self-service solutions
- Stakeholder management and requirement alignment in complex organisations
- AI-driven business applications
Certifications
Professional Scrum Product Owner™ I (PSPO I)Professional Scrum Master™ I (PSM I)Microsoft Certified: Dynamics 365 Fundamentals (CRM)
View profile on LinkedInEngagement models
Independent consultingStrategic advisoryInterim leadershipProduct leadership
Selected experience
2007–2013
Dectel
Marketing Coordinator — marketing and system development incl. website, webshop, and CRM.
2014–2018
Skandia
Digital Marketing Specialist & Product Owner — websites, self-service portals, mobile app and CRM.
2018–2020
Nets Group
Product Owner/Manager — Nets Innovation Hub & Risk Management Services.
2020–2021
Danske Bank
Product Owner/Product Manager — Open Banking Developer Portal.
2021–2022
KPMG Denmark
Manager, Advisory — digitalisation, automation and agile transformation.
2022–2023
A.P. Møller – Mærsk
Platform Product Owner — CRM platform.
2023–2026
Solita A/S
Senior Consultant, Technology Consulting (2023–2025); Head of Department & Senior Consultant, Business Applications (2025–2026).
CONTACT
Shall we grab a coffee?
Get in touch if you are facing a challenge or an ambition where senior consulting can make a difference. An initial conversation is always non-binding.
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